Our Story

Christina founded NW Luxe Concierge Services in 2021 with the hope of bringing her talents and skillset to busy individuals and families who deserve to take back their free time. Once returning to Seattle after a long career in the yachting industry, she knew she wanted to anchor her efforts and create a personal assistant service that would allow her to bring the same level of white-glove service to others who were set back by life’s everyday chores. We all deserve a helping hand.

  • Christina DiRocco

    FOUNDER

    Meet Christina your personal assistance expert behind NW Luxe Concierge Services. Raised in New Jersey, Christina graduated from Rutgers University in 2001 with degrees in Sociology and Psychology and a love for connecting with people. She moved to Seattle and had a long career working various front-of-the-house hospitality positions. She eventually made her way into the yachting industry and became a Chief Stewardess managing every aspect of the interior. Christina enjoys working one-on-one with her clients and building long-lasting trustworthy relationships. With her flexible demeanor, skilled organization and knowledge, you’ll be in good hands.

“I worked for busy high-net-worth individuals and their families who often had hectic schedules and time was a luxury. I ensured that when they came onboard the yacht or stepped onto their estate, they experienced 7-star service with all of their needs anticipated, maintenance of their homes cared for and requests delivered seamlessly without them ever having to lift a finger.

Working in this demanding industry taught me to have impeccable attention to detail, know the importance of exceeding the expectations of our clients and of course, have the expertise to manage a variety of tasks to ensure that every project we take on will always be perfectly executed to a white glove standard.”

Mission Statement

We do what you have to do, so you can do what you want to do.

We’re really excited to work with you and come up with a custom plan to accommodate your needs and give you the quality of time you deserve. We care about our clients and are here to help ease and manage your lifestyle so you can alleviate your stress and know that things are being handled.

Our work ethic, trustworthiness and exceptional dedication are what make us stand out. We take pride in our work and commitment and no task is ever too small or mundane for us to tackle.